Building a Powerful Marketing Force
An Executive’s View

“When you don’t know the answer to something, hire someone that does” – ASPE President, David Mantica

We all know that this is not as simple as it sounds. But how does an executive, who may not be a marketing expert, ensure they are hiring the right people to build a powerful marketing department?

Building a Powerful Marketing Force gives you an executive’s perspective on how to assemble and lead a talented, productive, and most importantly, profitable marketing department. You’ll gain insights into recruiting talent in the areas of lead generation, social media, online advertising and more.

Topics covered include:

  • Return on Time
  • Customer Profiling
  • Organic Database Development
  • Social Media
  • Certification

Download your copy of Building a Powerful Marketing Force now to increase the power of your marketing team.