Components of a Content Marketing Strategy
Like it or not, content is essential to business success.


A content strategy is one communications tool that leads to better understanding and mutual confidence, as well as provides a cohesive brand identity and common vision among all stakeholders.

The purpose of a content marketing strategy is to create a roadmap that will help the organization and its employees develop and maintain content that is relevant, meaningful and useful to its targeted audiences. Effective content marketing strategies, which are implemented well also help generate leads, nurture relationships with prospects in the sales pipeline, support thought leadership, foster engagement and move potential customers through the sales funnel and purchasing life cycle.

Content builds trust with consumers. It breaks through clutter. It is one way search engines find your brand and business. It is digested on mobile devices anytime, anywhere. It supports a cohesive brand identity. It reinforces a common vision for both internal and external audiences. It leads to a better understanding and establishes mutual confidence among stakeholders.

Good, effective, creative, targeted, personalized content can make or break a customer’s buying decision or level of engagement within seconds in today’s fast-paced, post-digital networked society. The purpose of this white paper is to walk you through the steps of developing a content marketing strategy for your business. More specifically, this white paper discusses:


Components of a Content Marketing Strategy is intended to help you take your first steps to creating a content marketing strategy that works for your organization.

Topics covered include:

  • Personas: What's the Big Idea?
  • Content Marketing: An Age Old Philosophy
  • 2013: The Year of Content Marketing
  • Setting Goals and Objectives
  • First Things First: Getting Started
  • Market Research and the Importance of Data
  • Developing Your Content Marketing Strategy
  • Five Top Content Marketing Challenges
  • Content Types and Sources
  • Content Marketing Tools and Tactics


Learn to create targeted content to engage your customers and drive business results. Download Components of a Content Marketing Strategy now.