Developing Personas
Break Through with Customer Insights
How can you sell your product or service if you really don't know who you're selling to?
It may sound simple, but when it comes down to it, most people can't describe their ideal customer. The answer is the creation of customer personas. Personas are fictional characters created to represent the different user types within a targeted demographic and/or behavior set that might use a website, brand, product or service in a similar way, and are a crucial component of successful marketing and sales departments.
Developing Personas: Break Through with Customer Insights is intended to simplify personas and walk you through the steps to develop personas for your organization.
Topics covered include:
- Personas: What's the Big Idea?
- Personalization and Humanization
- Do I Really Need Personas?
- Types of Personas
- Developing Personas
- A Persona Profile
Increase your marketing and sales success by knowing everything you can about your ideal customer. Download Developing Personas: Break Through with Customer Insights now.
