Google Analytics
Individual Qualification (IQ) Exam Study Guide
What You Need to Know to Pass the GAIQ Exam
Which of your marketing activities are bringing traffic to your website?
What topics are most popular on your blog?
How many times does a user visit your website before they buy?
These are all the important questions that are answered with Google Analytics. Google Analytics is one of the most powerful tools available to anyone with a blog, ecommerce store or any kind of website. Finding out what is working and what isn’t is critical in maximizing website performance, so finding someone with expertise in Google Analytics tools and reporting can be invaluable.
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics theory, vocabulary, application, and the Google Analytics platform itself. Obtaining your GAIQ proves to organizations that you have the knowledge to ask the right questions and the ability to find the right answers.
Whether you’re looking to earn your GAIQ or you’re updating your certification, the Google Analytics Individual Qualification (IQ) Exam Study Guide will help you prepare for and pass the exam while enabling you to apply the information you learn to real-life scenarios.
Some of the topics that will be covered are:
- The Importance of Digital Analytics
- How Google Analytics Works
- Creating and Understand Your Google Analytics Account
- Navigating Conversion Reports
- Platform Principles: Fundamentals, Collection, Processing & Configuration, Reporting
Take the next step towards your GAIQ and proving your Google Analytics competency. Download the Google Analytics Individual Qualification (IQ) Exam Study Guide now.
